Chuck Norris vs Shift
Every year, and only once a year, there's a huge industry trade show called LegalTech New York. Every company in the industry shows up there and so does every buyer. They all vie for one another's attention for three days and if you're lucky, you end up being the company with the product that gets talked about for the next nine months of the year afterwards.
Were going to be there to pimp the latest and greatest features in our online data processing product, shift. We didn't have much of a marketing campaign put together so over the course of the last week we just kind of went Leeroy Jenkins with it and started a campaign based around the one, the only, Chuck freaking Norris!!
So we started this twitter account: @ChuckNorrisofLT
…and then we were like "oh and we need T-SHIRTS!!!!"
So this happened:
Walla-walla-bing-bam-boom! Blue Mill pulled off a turn around of less than 24 hours on 100 shirts!